A New Chapter Begins

Welcoming The 1914 to The Alakazam Group

At Alakazam, magic has always been about more than just tricks.

It’s about legacy, craft, community, and a relentless desire to push the art forward while respecting where it came from. For over three decades, Alakazam has grown from a family run magic shop into a global creative hub for magicians of all levels without ever losing sight of what matters most: great magic, created by magicians, for magicians.

Today, we’re incredibly proud to announce the next major chapter in that journey.

The 1914 is now officially part of The Alakazam Group, joining us alongside Print By Magic as we continue to expand our creative ecosystem.

This isn’t just an acquisition.
It’s a statement of intent.

Why The 1914?

If you’re reading this, chances are you already know The 1914.

For years, The 1914 has been synonymous with modern magic and mentalism done properly. Clean design. Thoughtful methods. Strong premises. Powerful tuition. No filler. No fluff. Just material that works and respects the intelligence of the performer and the audience.

The 1914 wasn’t about chasing trends.
It was about creating timeless tools for serious performers.

That philosophy aligns perfectly with our own.

When the opportunity arose to bring The 1914 into the Alakazam Group, it wasn’t a decision driven by numbers or expansion for expansion’s sake. It was driven by values. The respect we have for what The 1914 represents, and our belief that this brand deserves the support and infrastructure to thrive long into the future.

What This Means (and What It Doesn’t)

Let’s address the most important question straight away.

The 1914 remains The 1914.

• It will continue as a standalone brand

• With its own identity, voice, and aesthetic

• Focused on high-impact magic and mentalism

• Built for performers who care about presentation as much as method

We’re not here to dilute what made The 1914 special quite the opposite.

What joining The Alakazam Group provides is stability, resources, and momentum behind the scenes. Manufacturing, logistics, customer support, global distribution, and marketing, all handled with the care and experience Alakazam has built over 35 years.

In short:
The 1914 gets to focus on creating incredible magic.
We help make sure it reaches the people who need it.

Building The Alakazam Group

Over the last few years, Alakazam has quietly evolved into something bigger than a single brand.

With the addition of Print By Magic, we took a major step into bespoke manufacturing, offering custom playing cards, gaffs, and printed magic solutions for creators, professionals, and corporate clients alike. It gave us control, flexibility, and creative freedom, allowing ideas to move from concept to reality faster and with higher quality than ever before.

Now, with The 1914 joining the group, we’re strengthening another pillar:

Premium magic and mentalism for serious performers.

Together, these brands form The Alakazam Group — a collective built around creation, craftsmanship, and community. Different identities. Different audiences. One shared standard.

A Commitment to Legacy

One of the most important parts of this acquisition was respecting the legacy of The 1914.

This brand has history. It has a loyal following. It has credibility that can’t be manufactured overnight. When we spoke with the creators and legends behind The 1914, one thing was clear: this legacy mattered.

That’s why from day one, the intention has been to:

• Preserve the brand’s identity

• Continue existing product lines

• Reintroduce sought-after releases

• And develop new material that feels unmistakably 1914

Some classic favourites are already in production, and brand-new releases are in active development, including items that truly embody what The 1914 stands for: practical, powerful, beautifully thought-out magic.

What’s Coming Next

While we don’t want to spoil too many surprises just yet, here’s what you can expect moving forward:

• The return of selected 1914 classics

• Brand-new releases created exclusively for The 1914

• Carefully curated creators and contributors

• High-quality tuition and performance-focused material

• A long-term release schedule, not rushed, not diluted

Everything will be released with the same care, intention, and attention to detail that both Alakazam and The 1914 are known for.

This is a long game and we’re playing it properly.

Thank You, AlakaFam

None of this happens without you.

Our customers, creators, contributors, and the wider AlakaFam are the reason Alakazam has been able to grow, evolve, and take on projects like this. Your trust allows us to support artists, preserve important brands, and invest in the future of magic.

Bringing The 1914 into The Alakazam Group is something we’re immensely proud of, not just as a business move, but as magicians who care deeply about this art.

This is about safeguarding quality.
About honouring the past.
And about building something meaningful for the future.

Thank you for being part of the journey.

The next chapter starts now.

Peter Nardi
On behalf of
The Alakazam Group

One family. Many brands. Endless magic.