Family Run Business Since 1990

Alakazam Magic are one of the longest established magic companies in the UK and over the past three decades, we have grown to become to one of the leading manufacturers and retailers of magic in the world. From our prompt delivery of orders to our knowledgeable technical advice and superior after sales care it’s no surprise that Alakazam Magic is now the first port of call for 1000’s of amateur and professional magicians the world over!!

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Alakazam Magic are one of the longest established magic companies in the UK and over the past three decades, we have grown to become to one of the leading manufacturers and retailers of magic in the world. From our prompt delivery of orders to our knowledgeable technical advice and superior after sales care it’s no surprise that Alakazam Magic is now the first port of call for 1000’s of amateur and professional magicians the world over!!

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Blog posts

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12/07/2023

A Story That Was 15 Years In The Making

A Story That Was 15 Years In The Making For this blog, I would like to tell you a true story of an effect I created. How long it took...

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21/06/2023

The Unbreakable Spell of a Magician's Confidence

Magic has fascinated humanity for centuries, captivating audiences with its illusions and leaving us in awe of the seemingly impossible. But beyond the tricks and spectacle lies an essential ingredient...

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21/06/2023

I'm In Love

I’m In Love! Throughout my career I mainly performed Mentalism or close up magic. One area that I seldomley dipped my toe in to was coin magic.  Sure I had...

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14/06/2023

Showmanship 101

In my book Maxims Primer, I take a long, intense look at showmanship, which is key to everything I do, so as a little teaser, I thought I would do...

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08/06/2023

A quick look at practice and why you should love it.

A quick look at practice and why you should love it. As a magician, I am seen to be constantly performing and this could be some mesmerising card tricks or...

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17/05/2023

Coming To America

Coming to America! The great thing about the internet is it’s global! Anyone, no matter how big or small can sell their wares worldwide. When the internet was in it’s...

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05/02/2023

Observations and Tips on Performing Part 1 By Andrew Smith

Observations and Tips on Performing Part 1 By Andrew Smith I have been performing magic for the general public (private functions and other paid/unpaid and charity events) since I was...

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28/01/2023

Magic by Misdirection? By Andrew Paul Smith

Misdirection, the magic word that magicians use to explain what should be more aptly titled the art of attention control, or as I have sometimes been known to refer to...

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01/01/2023

Improving Your Magic In 2023

Happy New Year!! For my first blog of 2023 I wanted to have a little chat about New Year's resolutions. Many people say you should not have to wait until...

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