Alakazam Magic

Welcome to Alakazam Magic, one of the longest-established magic companies in the UK. For over three decades, we have grown to become a global leader in the manufacturing and retailing of magic products. Whether you’re an amateur or a professional magician, you’ll find that Alakazam Magic is your go-to destination for all things magic.

Our reputation for prompt delivery, expert technical advice, and outstanding after-sales care has made us a trusted name among thousands of magicians worldwide. In addition to our own exceptional range of magic products, we offer one of the largest selections of custom and collectible playing cards. We are proud to stock an extensive variety of high-quality items from leading brands such as Tenyo, Penguin Magic, and TCC.

If you’re just starting out, be sure to explore our Amazing Magic Range, designed specifically for beginners. Discover why Alakazam Magic is the first choice for magicians across the globe.

About UsMeet the Team

Alakazam Hot Picks

Alakazam Magic are not only one of the largest and most respected magic stores in the world but for over three decades we have also been one of the largest manufacturers of unique and original magic ranging from our beginners Amazing Magic Range, DVD's, books, online tutorial videos, stage effects, and more. The Alakazam brand is synonymous with quality and high impact, practical effects that you will love.

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Latest Arrivals

This is the place to see what's new in. New magic arrives daily and this is your port of call if you want a quick catch up on what's new.

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Magic for Beginners

Magic for BeginnersNew to magic? These products will make you look like a pro in no time!

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Alakazam Academies

Improve your magic skills and knowledge with our academies.

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Digital Gift Cards

The perfect gift for any magician. Use them in store, online and even at conventions!

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Become A Member Of Alakazam Unlimited

Ready to experience the most enchanting magic streaming service in the world? Join Alakazam Unlimited today and enjoy a 7-day free trial with full access to an ever growing library of spellbinding performances, tutorials, and magical shows!

No tricks, just magic – sign up now and dive into a world of wonder without paying a single penny for the first week!

Click the link to start your free trial and explore the magic!

Learn More About Alakazam Unlimited Here

Shop By Category

Card Magic

Card Magic

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Magic Books

Magic Books

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Props & Accessories

Props & Accessories

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Mentalism

Mentalism

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Kids Show

Kids Show

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Comedy

Comedy

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Special Effects

Special Effects

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Close Up Magic

Close Up Magic

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Stage/Parlour

Stage/Parlour

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Money Magic

Money Magic

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Theory, history & Business

Theory, history & Business

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Making Social Media More Magical

Alakazam Magic were pioneers of the live show.

Broadcasting from our studio we have various events happening every week. With live product launches, unboxings, quiz nights, special guest interviews and giveaway evenings.

Join the Alakazam team every Tuesday at 2pm on Facebook and Youtube for the weekly live show.

Be sure to like our Facebook page and subscribe to our youtube channel

The Blog

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