Print By Magic Joins the Alakazam Family – Bringing Your Ideas to Life on Bicycle Cards

In 2012, something incredible happened in the world of magic. James Anthony, a talented magician and innovator, launched a company that would quietly but powerfully change the way magicians around the world could create. That company was Print By Magic.

For decades, magicians had dreamed of being able to print their own designs directly onto Bicycle playing cards. Bicycle stock has long been the gold standard in magic—reliable, smooth, perfectly cut, and instantly recognisable. But for most, turning a wild idea into a physical gaff card or custom deck was impossible without expensive printing runs, complicated design processes, or inconsistent quality.

James wasn’t content with “impossible.” He spent years researching, experimenting, and refining until, at last, he cracked the code: a way to print directly onto Bicycle playing cards with precision, durability, and professional quality.

It was a breakthrough moment. Suddenly, magicians could transform their ideas into reality. From a single gaff card to a packet trick to a fully branded deck, Print By Magic became the go-to company for custom Bicycle printing.

The Early Days of Print By Magic

When Print By Magic first launched, the magic community was buzzing with excitement. For the first time, magicians could dream up a visual gag, a powerful gimmick, or even just a personalised Joker—and have it produced professionally.

Whether you wanted:

• A single gaff card for a one-off performance

• A small run of packet tricks for your workers’ set

• Or a full custom deck to take your brand to the next level

…Print By Magic made it possible.

What set James apart was his commitment to magicians first. He wasn’t just printing cards; he was helping magicians realise their visions, improve their acts, and elevate their performances. And over the past decade, Print By Magic has worked with countless creators, dealers, and performers worldwide to bring some of the most imaginative ideas in magic to life.

A New Chapter: Enter Alakazam Magic

After running Print By Magic for over a decade, James decided in 2024 that it was time to focus on his first love: performing. But Print By Magic was his baby, and he didn’t want to see the service disappear. He wanted to make sure that the company continued to serve the magic community with the same dedication and quality he had built it on.

That’s where we come in.

We’re delighted to announce that Alakazam Magic is now the proud owner of Print By Magic! 

For us, this isn’t just another business acquisition. Alakazam has always been about supporting magicians, creators, and the art of magic itself. Bringing Print By Magic under the Alakazam umbrella means we can expand what we offer to you, not just with the effects and products we create and distribute, but by giving you the tools to bring your own visions to life.

What This Means for You

Now that Print By Magic is part of Alakazam, we can offer bespoke custom card printing directly through our store. Whether you’re looking for:

• One single gaff card to complete your set

• A packet trick to sell at your lectures or carry in your working repertoire

• Or a fully custom Bicycle deck with your own back design and branded Jokers

We can help you make it happen.

And this isn’t just about magicians creating for themselves. A custom deck can also be one of the most powerful tools in your professional arsenal:

1. Stand Out as a Performer

When you perform with a custom deck, you instantly separate yourself from every other magician pulling out a standard red or blue deck. Whether it’s your initials, your brand logo, or even just a quirky design that represents your style, audiences notice the difference.

2. A Perfect Upsell for Clients

If you work corporate events or trade shows, a custom deck can be a game-changer. Imagine producing a deck that features your client’s branding on the back of every card. Every trick you perform doubles as a marketing piece for their business. Clients love it, and it shows them you’ve gone the extra mile to make their event special.

3. Endless Creative Potential

Think about packet tricks where the backs tell the punchline, promotional giveaways, or even limited-edition decks for your own fans or followers. The possibilities are endless when you’re no longer restricted to what’s already on the market.

The Power of Personalisation

Let’s face it magic is about creating moments that feel unique, special, and unforgettable. Having the power to customise your props adds another layer of impact to your magic.

Picture this: you’re hired to perform at a wedding. Instead of pulling out a generic deck, you reveal a deck printed with the couple’s initials and wedding date. Suddenly, a simple card trick becomes a personalised keepsake.

Or imagine working a trade show where every deck you use features the client’s logo. Every chosen card, every signed souvenir, becomes a branded reminder of the company sponsoring the event. That’s marketing magic at its finest.

Quality You Can Trust

Because we’re using genuine Bicycle playing cards, you can trust that every custom print will handle, shuffle, and fan just like the decks you’re used to. No cheap knock-offs. No flimsy stock. Just real Bicycle cards with your design professionally printed.

We also provide clear artwork guidelines so you know exactly how to prepare your design for print. And if you’re not a designer yourself—don’t worry. Our team can create the artwork for you (with a small one-time setup fee). That way, you can focus on your magic while we handle the technical side.

A Bright Future for Print By Magic

At Alakazam, we’re incredibly proud to be continuing James’s vision with Print By Magic. This isn’t just about printing cards; it’s about empowering magicians to create without limits.

Over the coming months, we’ll be expanding the services, showcasing some amazing custom projects, and helping magicians all over the world bring their ideas to life on Bicycle stock.

Whether you want a single quirky gaff for your next routine or an entire deck branded for your business, Print By Magic is here for you—now powered by Alakazam Magic.

Ready to Create Your Own Custom Deck?

If you’ve always dreamed of holding a deck of cards that’s truly yours, there’s never been a better time. Get in touch with us today to discuss your idea, send us your artwork, or let us design it for you.

Contact Alakazam Print By Magic Team

sales@alakazam.co.uk

Your imagination is the only limit. Let’s make your magic personal. Let’s make it unforgettable. Let’s make it Print By Magic.