Got a Magic Idea? Let’s Make It Real!

Got a Magic Idea? Let’s Make It Real!

One of the most common questions I get asked is: “Where do you get your ideas from?”
It’s a fair question. Magic is built on secrets, and those secrets are built on ideas—ideas that grow into methods, methods that power routines, and routines that create memories for audiences around the world.

Now, if you’re anything like me, you probably didn’t get into magic for the applause. You didn’t get into magic for the props. You got into magic because of the method—that clever little engine hidden under the bonnet. That invisible thinking. That moment you learn how something works, and you grin to yourself and think… “That is genius.”

Even now, after decades in magic, I’m still in love with methods. Don’t get me wrong—I adore magic effects. I love creating impossible moments for people. But what truly gets me buzzing is the thinking behind them. That’s where the craft lives. That’s where creativity begins.

Why Methods Matter More Than You Think

When magicians start learning, they focus on effects—the outcome. A chosen card appears inside a sealed envelope. A prediction matches a thought. A coin vanishes. The audience only ever sees the effect, and that’s how it should be.

But as performers, we’re lucky—we get to peek behind the curtain. And once you start studying methods, a beautiful thing happens: you begin to think like a magician.

Learning methods doesn’t just fill your toolbox. It changes the way your brain works. You start spotting patterns. You begin to understand timing, misdirection, structure, and psychology. Suddenly routines aren’t just tricks—they're little pieces of engineering.

In fact, I’d go as far as to say this:

The more methods you learn, the more creative you become.

Because when you understand enough principles, sleights, gaffs, subtleties, and psychological moments… your brain starts mixing and matching them on its own. You begin to see new combinations. Fresh presentations. Better solutions. You stop copying magic—you start crafting it.

So, What Happens When You Start Getting Ideas?

Here’s another common question I hear:

“I’ve created a trick—now what do I do with it?”

This is where so many magicians get stuck.

They’ve come up with something exciting. Maybe it’s a brilliant new method. Maybe it’s a killer routine. Maybe it’s a tweak that makes an old plot workable in the real world. But then… nothing. The idea sits in a drawer. Or worse—it stays only in their head.

And that’s a shame. Because magic is meant to be shared.

That’s Where We Come In

At Alakazam Magic, we’ve always believed in supporting creators. In fact, it’s been a core part of what we do since day one. We don’t just produce magic—we develop talent.

Some of the world’s best effects came from magicians who, at one point, had no idea how to get them made. They didn’t know if their idea was good enough. They didn’t know how to design props, shoot trailers, write instructions, or protect their method. They just had a dream, a deck of cards, and a brain full of ideas.

And now? They’re creators. Their names are on boxes. Their ideas are performed in pubs, theatres, Zoom shows, restaurants—even on TV.

You could be one of them.

How It Works – Bringing Your Idea to Life

If you’ve got a magic idea—big or small—we want to hear from you. Honestly. You don’t need to be famous. You don’t need 100,000 followers. You don’t need laser-cut prototypes, perfect demo videos, or Hollywood lighting. You just need one thing:

An idea worth sharing.

Here’s how simple the process is:

✅ Step One: Send Us a Performance Video

Just show us the effect. Nothing fancy—use your phone, record a simple performance. It doesn’t matter if it’s rough. We don’t need a trailer; we just need to see the routine and understand the method.

✅ Step Two: We Review Your Idea

Our team watches every submission. If we think it’s something our customers will love—and something that fits the Alakazam brand—we’ll get in touch and make you an offer.

✅ Step Three: We Build It Together

If we agree to move forward, this is where the fun begins. We work with you to develop the idea—tighten the method, improve the handling, polish the script, and refine every beat until it’s the best version possible.

✅ Step Four: Production

We handle everything—prototyping, manufacturing, filming, instructions, packaging, marketing—you name it. You bring the magic, we bring it to life.

✅ Step Five: Release Day

Your product goes live on the Alakazam site. We present it to the world. Your name is on the box. Your creation is in the hands of magicians across the globe. That’s your legacy.

Why Work With Alakazam?

Because we care about creators.

We’re not interested in rushed releases or forgotten products. We believe magic should be strong, practical, and professionally produced. When you partner with Alakazam, you’re joining a family of creators—the AlakaFam.

We’ve helped launch the careers of countless inventors—many of them started exactly where you are now. Unsure. Nervous. But excited.

And every single one of them will tell you the same thing:

The best decision they made was sending us that first video.

“But I’m Not Good Enough…”

I hear this all the time.

“I don’t think my idea is good enough.”
“Someone must have already created this.”
“I’m not a big name—why would anyone care about my trick?”

Let me put this to bed right now: If you have passion, we want to hear from you.
If you have ideas, send them.
If you’re creative—welcome home. Magic doesn’t belong to the famous. It belongs to the people who push it forward. And that could be you.

 

 

So—Got An Idea?

Then don’t leave it sitting in your head. Don’t let it fade. Don’t second-guess yourself.Show us. Record a simple video of your idea and send it to us today. No pressure. No judgement. Just opportunity.📩 Send your video to:
sales@alakazam.co.uk And who knows?
You might just be the next creator to join the AlakaFam.
Your name could be on the next Alakazam release.
Your idea could inspire magicians around the world.So… what are you waiting for?
This is where it begins.

 

Peter Nardi