Welcome to Alakazam Magic — Where the Magic Begins!

Welcome to Alakazam Magic, one of the world’s longest-established family-run magic companies, with locations in both the UK and USA.

For over three decades, we’ve lived and breathed magic. From creating and manufacturing our own original effects to sourcing the very best magic from around the world, our passion has always been simple: to help magicians perform great magic.

Whether you’re taking your first steps into magic, an enthusiastic hobbyist, or a seasoned professional, you’re part of the AlakaFam — and you’ll find everything you need right here.

We pride ourselves on much more than just selling magic. Fast delivery, expert advice and outstanding after-sales support have helped make Alakazam a trusted name with thousands of magicians worldwide.

Alongside our own exclusive Alakazam releases, you’ll discover a huge selection of magic, mentalism, accessories and custom and collectible playing cards, plus products from some of the biggest and most respected names in magic, including Tenyo, Penguin Magic, Murphy’s Magic, ProMystic and TCC.

New to magic? We’ve got you covered! Explore our Amazing Magic Range, specially selected to help beginners learn incredible magic, build confidence and start amazing friends and family straight away.

Great magic. Great service. A family-run company that loves magic as much as you do.

Welcome to Alakazam Magic.

Welcome to the AlakaFam!