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Latest Arrivals

This is the place to see what's new in. New magic arrives daily and this is your port of call if you want a quick catch up on what's new.

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Best Sellers

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Instant Magic

Want to Learn Some Magic—Right Here, Right Now?

Bored at home? Looking for something new, fun, and seriously cool to dive into? Then it’s time to jump into the Alakazam Magic Academy!

Our Academies are packed with powerful, practical magic taught by some of the best magicians in the world—and the best part? You get instant access.

🪄 Choose your Academy.
🛒 Complete your purchase.
🔓 Log in and boom—you’re in!

Head over to the Academy section in your Alakazam account where you can stream right away or download and learn on the go.

No waiting. No fluff. Just world-class magic, ready when you are.

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Powerful Magic That's Easy To Do!

Unleash Your Inner Magician – No Experience Needed!

The Amazing Magic Range is designed for everyone — whether you're 6 or 106! Each mind-blowing trick is simple to learn, comes with all the special props you need, and includes easy-to-follow online video instructions.

Get ready to wow your friends and family — it’s your time to be amazing!

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Magic for Beginners

Magic for BeginnersNew to magic? These products will make you look like a pro in no time!

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Alakazam Academies

Improve your magic skills and knowledge with our academies.

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Alakazam Gift Cards

The perfect gift for any magician. Use them in store, online and even at conventions!

Shop Gift Cards

Become A Member Of Alakazam Unlimited

Ready to experience the most enchanting magic streaming service in the world? Join Alakazam Unlimited today and enjoy a 7-day free trial with full access to an ever growing library of spellbinding performances, tutorials, and magical shows!

No tricks, just magic – sign up now and dive into a world of wonder without paying a single penny for the first week!

Click the link to start your free trial and explore the magic!

Learn More About Alakazam Unlimited Here

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Money Magic

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Making Social Media More Magical

Alakazam Magic were pioneers of the live show.

Broadcasting from our studio we have various events happening every week. With live product launches, unboxings, quiz nights, special guest interviews and giveaway evenings.

Join the Alakazam team every Tuesday at 2pm on Facebook and Youtube for the weekly live show.

Be sure to like our Facebook page and subscribe to our youtube channel

The Blog

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