How the World (and Magic) Has Changed — And How Alakazam Magic Keeps Leading the Way

Let’s take a moment to rewind.

There was a time—not that long ago—when if you wanted to learn a magic trick, you had to go out and find it. That might mean heading to your local library and checking out a dusty old magic book. Or maybe, if you were lucky, there was a magic shop in your area—a place that felt like a secret treasure trove of wonders, run by someone who looked like they knew a dozen secrets they’d never tell.

Back then, learning magic was a journey in itself. You had to hunt, wait, dig. There was charm to it, yes—but also a lot of limitations.

Now? The game has completely changed.

With just a few taps on a screen, you can access world-class magic tutorials, instant downloads, and global communities of magicians. And while some may miss the old-school magic shop vibes, there’s no denying how amazing it is to have magic at your fingertips—anytime, anywhere.

The Digital Revolution of Magic Learning

Over the past two decades, Alakazam Magic has not only embraced this digital transformation—we’ve been leading it.

For over 20 years, Alakazam has been creating and releasing teaching content for magicians around the world. Whether it’s tricks, books, DVDs, live lectures, or downloads, we’ve consistently aimed to raise the bar in how magic is taught, shared, and experienced.

And you might not know this, but we’re actually one of the largest producers of unique, original magic in the world. That’s something we’re incredibly proud of—but it didn’t happen overnight.

It happened because from the very beginning, we’ve always tried to be innovators.

First in Line—Alakazam’s Legacy of “Firsts”

At Alakazam, we don’t just follow trends—we like to set them.

In fact, we’ve got quite a few firsts under our belt:

• We were the first magic company to introduce full-colour packaging for magic products. That might sound small now, but back then it was revolutionary. It brought a whole new level of professionalism and presentation to magic retail.

• We were the first to include DVDs with our effects—making it easier than ever for magicians to see and learn the moves, rather than just reading about them.

• We were also among the very first magic companies to build a website—before online shopping had even taken off! We saw the future and got there early, giving magicians a place to explore new effects from the comfort of home.

And guess what? We didn’t stop there.

Enter the Alakazam Academy

When live streaming technology started becoming more accessible, we saw a new opportunity: a way to bring magicians together from all over the world in a shared space—not just to watch magic, but to learn it, interact with it, and connect with each other.

So, we did what we always do: we built it.

We had our original Alakazam website completely recoded to support live streaming, and just like that, the Alakazam Academy was born.

Our vision was simple but powerful:
To create a virtual magic school where magicians could come together, learn real working material from the best minds in magic, and hang out in a live chat room like a digital magic club.

And wow—what a ride it’s been!

Magic, Community, and Monthly Meet-Ups

Since launching the Academy, we’ve hosted countless live courses, taught by world-renowned magicians and performers who aren’t just talented—they’re passionate about teaching magic that actually works in the real world.

From card magic to mentalism, coin work to theory and performance psychology—the Academy covers everything a modern magician could want.

And it's not just about the tricks. The live chat has become a highlight all its own. For many, the Academy has turned into their online magic club, a place where they can catch up with friends, ask questions, share insights, and have a good laugh.

Some magicians have even told us that the Academy nights are like their monthly jam sessions—and that’s music to our ears.

Instant Access—No Waiting Required

Here’s where it gets even better.

Every Academy course is not just streamed live—it’s also professionally filmed and archived. That means if you miss the live session (or just want to rewatch it), you can download or stream it anytime.

No more waiting for a DVD to arrive. No more crossing your fingers that something’s still in stock.

Just pick your course, purchase it, and boom—it’s added straight to your Alakazam account, ready to stream or download immediately.

Whether you're curled up on the sofa, commuting to a gig, or practicing in your garden, you can learn magic anytime, anywhere.

It’s Never Been a Better Time to Learn

So… if you're sitting at home with some spare time, or just fancy diving into something new, why not treat yourself to an Alakazam Academy course?

You’ll learn magic that’s practical, powerful, and real-world tested—taught by people who live and breathe the art.