ExQuizite By Stevo Watson

A Powerful Piece

Of EDC Mentalism

Paul Voodini Academy

Download It Instantly!

Imagine By Peter & Harry Nardi

Visual, Powerful And Easy To Do

Mirage Coin Set Extreme

It's time to supercharge your coin magic!

Top quality custom coin set with over 4 hours of in-depth tuition

Alakazam Magic

Alakazam Magic are one of the longest established magic companies in the UK and over the past three decades, we have grown to become to one of the leading manufacturers and retailers of magic in the world. From our prompt delivery of orders to our knowledgeable technical advice and superior after sales care it’s no surprise that Alakazam Magic is now the first port of call for 1000’s of amateur and professional magicians the world over!!

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Latest Arrivals

We have products suitable for magicians of all skill levels.

Magic for Beginners

New to magic? These products will make you look like a pro in no time!

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Alakazam Academies

Improve your magic skills and knowledge with our academies.

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Digital Gift Cards

The perfect gift for any magician. Use them in store, online and even at conventions!

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Join Our 24/7 Magic Club

Join our 24/7 Magic Club over on our Discord server. You can chat to magicians from around the world and get access to live magic lessons and teach-ins and all of this is totally free of charge!

Don't delay, join the Alakazam Online Magic Club today! All levels of magicians are welcome to join, from the absolute beginner to the seasoned professional!

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Card Magic


Magic Books


Props & Accessories




Kids Show




Special Effects


Close Up Magic




Money Magic


Theory, History & Business




Alakazam Live

Alakazam Magic were pioneers of the live show.

Broadcasting from our studio we have various events happening every week. With live product launches, unboxings, quiz nights, special guest interviews and giveaway evenings.

Join the Alakazam team every Tuesday at 2pm on Facebook and Youtube for the weekly live show.

Be sure to like our Facebook page and subscribe to our youtube channel

Customer Reviews